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The History of Dylan’s Candy Bar

12/20/2013

Ask anyone with a sweet tooth and they’ll tell you: if you’re craving a sugar fix in New York City, there’s no better place to scratch your itch than Dylan’s Candy Bar.

The candy-coated mecca, founded by entrepreneur Dylan Lauren, opened the doors of its flagship store on 60th Street and 3rd Avenue in 2001–a stone’s throw from the luxury Midtown East apartments at Halcyon.

Ever since, it has branched out with locations across North America, delivering rainbow-hued sweetness with it to the store’s new addresses in Los Angeles, East Hampton, and Miami.

With entrepreneurial spirit in her blood, Dylan, the daughter of famed fashion designer Ralph Lauren, chose to open her first store in her native Manhattan, having been inspired by Willy Wonka’s world of candy after seeing Charlie and the Chocolate Factory as a child.

The 15,000 square foot flagship store (not a typo), carries over 7,000 treats from around the world, in addition to clothing, accessories, beauty products, and other sugar-inspired lifestyle products.  It blasts a candy-themed playlist all day, has become nearly as much of a cultural icon as its self-proclaimed “candy freak” owner Dylan, appearing in movies like Hitch and Arthur and serving as a set for shows Gossip Girl, Project Runway, and Cake Boss. It seems Dylan’s formula for sweet success has struck a chord among the fashion elite, with the company’s products now selling in high-end department stores and chains, including, among others, Saks Fifth Avenue, Bloomingdales, Neiman Marcus, Canada’s Holt Renfrew, Urban Outfitters, and beauty giant Sephora.

Her commitment to candy, which she commemorated in her book, Unwrap Your Sweet Life, has even gotten her on a short list of influential women: the candy queen is among a small group of famed ladies, including Princess Diana, Marilyn Monroe, and the Mona Lisa, to have her portrait made from Jelly Belly candies — a tribute that can be seen in her flagship shop.

 

 

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